My collaborator and I decided to give Travel Alaska a new voice that fits the character of the State itself– sarcastic, hungry for adventure, unafraid, rough and tough, yet brutally honest. This campaign challenges the viewer to re-evaluate what it means to plan a successful vacation. A vacation that will push you beyond your comfort zone, in order to make memories you’ll never forget–rather than spend half of one sleeping on the beaches of a secluded island after drinking one-too-many piña coladas.

Collaborators: Connor Keehn