The Brief for this campaign was simple – make it loud. These print ads. are targeted at young women who might see a high-end fashion piece they adore and immediately say to themselves “I would wear that… if I could pull it off”, or “Love this top, but it’s a bit too bold for me.” This campaign dares women who are typically too timid to try daring high-fashion pieces to just go for it. Don’t look up to your favorite fashion icons, be your own fashion icon.