Approximately 84% of mother’s today are surprisingly tech and social media savvy. What many people do not realize is that the FDA is highly unregulated in the personal care industry, meaning many of the products we use on our skin everyday are loaded with toxins and chemicals. Through this campaign, Raw Sugar encourages customers to download the Chemical Calculator app. – enabling users the ability to scan their own products in order to discover the alarming toxicity of their daily personal care routine.