Spotify and Genius have teamed up to give insight into the thought process of the artist behind each and every line of your favorite songs. For this project, I specifically chose song’s with meaningful lyrics that shed light upon various different social issues society is currently or has previously faced- bringing the campaign back full circle to the underlying theme Lyrics that speak to you. The overall fun, playful, pop-art inspired visual theme of the campaign suggests the ironic characteristics that come with modern-day societal morals and values- how (The United States in particular) sugar coats the harsh truth’s of our social, economic, and political reality.