For this project, I worked as a creative director, copywriter, and coordinator with Swiss product designers from the company, Estragon, in Switzerland. Together, we collaborated on the brand strategy and standards guide for the start-up, Swiss Military (Under the European entity, Swiss Brands AG, and Swiss Brands LLC, their U.S.A. entity), producing various creative elements such as the copywriting of the brand guide itself, graphic design, logo iterations, brand identity/personality, logo placement/treatment, package design and copywriting, typography usage/treatment, photography direction, art direction, and color palettes/treatment. This was a very involved project, as it was created closely and officially licensed under the Swiss Confederation. Our team worked to create a brand guide originating in Swiss German, then executed and translated to English. (Please note that this is not the full brand guide, but rather the pages I was involved in co-creating).

Collaborators: Guy Corcoran, Christoph Wyss, André Lüthy, David Reichlin, and Dirk Fleischhut