RSB Licensing AG was founded in 2020 as a Swiss Company to house licensing contracts for the Swiss Confederation's Armasuisse Military brands (Armasuisse, Swiss Army, Swiss Military, Swiss AirForce). Their brand goal is to commercialize these individual Armasuisse Military brands from premium to mass distribution channels globally, covering a wide range of consumer based products produced in Switzerland and worldwide.

RSB asked me to create a logo that represented who they are and develop their own unique brand identity. The main objective was to communicate that RSB is not only Swiss Company, but a global entity. Creating a unique Swiss cross that stands apart from the designs used by other Swiss companies, all while embracing the classic characteristics of the Swiss flag and Swiss design standards were all integral factors in the finalization of this project . (Note that RSB Licensing AG is now referred to as Swiss Brands LLC in the U.S. and Swiss Brands AG in Switzerland).